Reform
Reform
Reform
Back to work
Back to work
Back to work
Introduction
Reform is a clothing label in Dubai that rebuilds denim instead of throwing it away. Offcuts and salvaged panels are cut into patchwork jackets, lace-up jeans and pleated skirts, so no two pieces match. The clothes were ready. The name had no mark, and nothing it shipped in said where it came from.
Introduction
Reform is a clothing label in Dubai that rebuilds denim instead of throwing it away. Offcuts and salvaged panels are cut into patchwork jackets, lace-up jeans and pleated skirts, so no two pieces match. The clothes were ready. The name had no mark, and nothing it shipped in said where it came from.
Introduction
Reform is a clothing label in Dubai that rebuilds denim instead of throwing it away. Offcuts and salvaged panels are cut into patchwork jackets, lace-up jeans and pleated skirts, so no two pieces match. The clothes were ready. The name had no mark, and nothing it shipped in said where it came from.
Client
Reform Clothing
Client
Reform Clothing
Client
Reform Clothing
Location
Dubai, UAE
Location
Dubai, UAE
Location
Dubai, UAE
Timeline
1 Week
Timeline
1 Week
Timeline
1 Week
Year
2024
Year
2024
Year
2024
The challenge
Every piece is cut from different denim, so no two jackets look alike. The brand had to be the one thing that repeats.
It also had to survive the material. Woven into a label the width of a finger, stitched onto raw denim or printed on a mailer box, the name still had to read.
The challenge
Every piece is cut from different denim, so no two jackets look alike. The brand had to be the one thing that repeats.
It also had to survive the material. Woven into a label the width of a finger, stitched onto raw denim or printed on a mailer box, the name still had to read.
The challenge
Every piece is cut from different denim, so no two jackets look alike. The brand had to be the one thing that repeats.
It also had to survive the material. Woven into a label the width of a finger, stitched onto raw denim or printed on a mailer box, the name still had to read.
The approach
We set the name in a heavy, rounded type: on one line for the woven labels, and stacked as RE / FORM for stickers, cards and the denim patch.
Robin built the packaging out of the product. The mailer box is lined with a patchwork print in the same washed blue, and holds a care card and a sheet of stickers. A drawstring pouch and a paper bag carry the same mark.
We shot the range on a white floor, so the lace-up jeans and the patchwork jacket are the only colour. Brandon wrote the system into a short guide for the team that packs the orders.
The approach
We set the name in a heavy, rounded type: on one line for the woven labels, and stacked as RE / FORM for stickers, cards and the denim patch.
Robin built the packaging out of the product. The mailer box is lined with a patchwork print in the same washed blue, and holds a care card and a sheet of stickers. A drawstring pouch and a paper bag carry the same mark.
We shot the range on a white floor, so the lace-up jeans and the patchwork jacket are the only colour. Brandon wrote the system into a short guide for the team that packs the orders.
The approach
We set the name in a heavy, rounded type: on one line for the woven labels, and stacked as RE / FORM for stickers, cards and the denim patch.
Robin built the packaging out of the product. The mailer box is lined with a patchwork print in the same washed blue, and holds a care card and a sheet of stickers. A drawstring pouch and a paper bag carry the same mark.
We shot the range on a white floor, so the lace-up jeans and the patchwork jacket are the only colour. Brandon wrote the system into a short guide for the team that packs the orders.
Results
Results
Results
012345678901234567890123456789
week from brief to launch shoot
012345678901234567890123456789
formats that carry one mark
012345678901234567890123456789%
of orders packed from the guide
Reform launched with one mark across labels, boxes, stickers and a poster on the station platform. The team packs every order from the guide, without us.
Counted a month after launch, from the print run and the packing log.
012345678901234567890123456789
week from brief to launch shoot
012345678901234567890123456789
formats that carry one mark
012345678901234567890123456789%
of orders packed from the guide
Reform launched with one mark across labels, boxes, stickers and a poster on the station platform. The team packs every order from the guide, without us.
Counted a month after launch, from the print run and the packing log.
012345678901234567890123456789
week from brief to launch shoot
012345678901234567890123456789
formats that carry one mark
012345678901234567890123456789%
of orders packed from the guide
Reform launched with one mark across labels, boxes, stickers and a poster on the station platform. The team packs every order from the guide, without us.
Counted a month after launch, from the print run and the packing log.
Client quote
5.0/5
“No two of our jackets match, so the label had to be the one thing that always does.”
Yasmin Khoury
·
Founder, Reform Clothing
Client quote
5.0/5
“No two of our jackets match, so the label had to be the one thing that always does.”
Yasmin Khoury
·
Founder, Reform Clothing
Client quote
5.0/5
“No two of our jackets match, so the label had to be the one thing that always does.”
Yasmin Khoury
·
Founder, Reform Clothing
More work,
from the same desk.
Other projects from the studio. All shipped, all still in use.
All work
More work,
from the same desk.
Other projects from the studio. All shipped, all still in use.
All work
More work,
from the same desk.
Other projects from the studio. All shipped, all still in use.
All work
Questions, answered.
The things people ask on the first call, written down so the call can be about your project instead.
How do projects usually start?
What do you need from us before we begin?
How long does a brand identity take?
Who will we actually be working with?
How do you price work?
Do we own the work?
Questions, answered.
The things people ask on the first call, written down so the call can be about your project instead.
How do projects usually start?
What do you need from us before we begin?
How long does a brand identity take?
Who will we actually be working with?
How do you price work?
Do we own the work?
Questions, answered.
The things people ask on the first call, written down so the call can be about your project instead.
How do projects usually start?
What do you need from us before we begin?
How long does a brand identity take?
Who will we actually be working with?
How do you price work?
Do we own the work?
Start from the origin point.
Every brand we build begins with one conversation. This is where yours would.
Book a call
Start from the origin point.
Every brand we build begins with one conversation. This is where yours would.
Book a call
Start from the origin point.
Every brand we build begins with one conversation. This is where yours would.
Book a call