Flux Coffee
Flux Coffee
Flux Coffee
Back to work
Back to work
Back to work
Introduction
Flux is a coffee bar in Dubai that started baking croissant bagels and sold out of them by noon. Most leave in someone’s hand, not on a plate. Flux booked a two-week Sprint for the takeaway tray and the identity printed on it.
Introduction
Flux is a coffee bar in Dubai that started baking croissant bagels and sold out of them by noon. Most leave in someone’s hand, not on a plate. Flux booked a two-week Sprint for the takeaway tray and the identity printed on it.
Introduction
Flux is a coffee bar in Dubai that started baking croissant bagels and sold out of them by noon. Most leave in someone’s hand, not on a plate. Flux booked a two-week Sprint for the takeaway tray and the identity printed on it.
Client
Flux Coffee
Client
Flux Coffee
Client
Flux Coffee
Location
Dubai, UAE
Location
Dubai, UAE
Location
Dubai, UAE
Timeline
2 Weeks
Timeline
2 Weeks
Timeline
2 Weeks
Year
2025
Year
2025
Year
2025
The challenge
The old packaging was a kraft box with a sticker. It kept the pastry warm and said nothing about where it came from.
The replacement had to be one flat sheet, cheap to reorder, and hold two bagels upright.
The challenge
The old packaging was a kraft box with a sticker. It kept the pastry warm and said nothing about where it came from.
The replacement had to be one flat sheet, cheap to reorder, and hold two bagels upright.
The challenge
The old packaging was a kraft box with a sticker. It kept the pastry warm and said nothing about where it came from.
The replacement had to be one flat sheet, cheap to reorder, and hold two bagels upright.
The approach
Mara drew a heavy, rounded wordmark that turns the corner of the tray, so it reads from either side. She added a small mascot for the coffee side.
A scalloped edge runs along the top, like icing. A label on the front says what’s inside: croissant bagels.
Robin cut the tray from one flat sheet. It is open at the top and two pastries wide.
The approach
Mara drew a heavy, rounded wordmark that turns the corner of the tray, so it reads from either side. She added a small mascot for the coffee side.
A scalloped edge runs along the top, like icing. A label on the front says what’s inside: croissant bagels.
Robin cut the tray from one flat sheet. It is open at the top and two pastries wide.
The approach
Mara drew a heavy, rounded wordmark that turns the corner of the tray, so it reads from either side. She added a small mascot for the coffee side.
A scalloped edge runs along the top, like icing. A label on the front says what’s inside: croissant bagels.
Robin cut the tray from one flat sheet. It is open at the top and two pastries wide.
Results
Results
Results
012345678901234567890123456789
weeks from first call to print
012345678901234567890123456789
flat sheet folds into each tray
012345678901234567890123456789
reorders in the first month
The tray went to print at the end of week two. Flux reorders it from the same printer as their cups.
Counted a month after launch, from the printer’s order history.
012345678901234567890123456789
weeks from first call to print
012345678901234567890123456789
flat sheet folds into each tray
012345678901234567890123456789
reorders in the first month
The tray went to print at the end of week two. Flux reorders it from the same printer as their cups.
Counted a month after launch, from the printer’s order history.
012345678901234567890123456789
weeks from first call to print
012345678901234567890123456789
flat sheet folds into each tray
012345678901234567890123456789
reorders in the first month
The tray went to print at the end of week two. Flux reorders it from the same printer as their cups.
Counted a month after launch, from the printer’s order history.
Client quote
5.0/5
“Half the people at the counter ask about the tray before they ask about the pastry. We reorder it every Monday with the cups.”
Omar Saleh
·
Owner, Flux Coffee
Client quote
5.0/5
“Half the people at the counter ask about the tray before they ask about the pastry. We reorder it every Monday with the cups.”
Omar Saleh
·
Owner, Flux Coffee
Client quote
5.0/5
“Half the people at the counter ask about the tray before they ask about the pastry. We reorder it every Monday with the cups.”
Omar Saleh
·
Owner, Flux Coffee
Deliverables
Wordmark
Mascot
Croissant-bagel tray
Front label
Scalloped edge pattern
Deliverables
Wordmark
Mascot
Croissant-bagel tray
Front label
Scalloped edge pattern
Deliverables
Wordmark
Mascot
Croissant-bagel tray
Front label
Scalloped edge pattern
More work,
from the same desk.
Other projects from the studio. All shipped, all still in use.
All work
More work,
from the same desk.
Other projects from the studio. All shipped, all still in use.
All work
More work,
from the same desk.
Other projects from the studio. All shipped, all still in use.
All work
Questions, answered.
The things people ask on the first call, written down so the call can be about your project instead.
How do projects usually start?
What do you need from us before we begin?
How long does a brand identity take?
Who will we actually be working with?
How do you price work?
Do we own the work?
Questions, answered.
The things people ask on the first call, written down so the call can be about your project instead.
How do projects usually start?
What do you need from us before we begin?
How long does a brand identity take?
Who will we actually be working with?
How do you price work?
Do we own the work?
Questions, answered.
The things people ask on the first call, written down so the call can be about your project instead.
How do projects usually start?
What do you need from us before we begin?
How long does a brand identity take?
Who will we actually be working with?
How do you price work?
Do we own the work?
Start from the origin point.
Every brand we build begins with one conversation. This is where yours would.
Book a call
Start from the origin point.
Every brand we build begins with one conversation. This is where yours would.
Book a call
Start from the origin point.
Every brand we build begins with one conversation. This is where yours would.
Book a call